Americans will splurge on costumes, candy and pumpkins for a record $1.9 billion in Halloween spending this year, according to the annual survey by the National Retail Federation and Prosper Insights and Analytics. That’s up 8.3 percent from last year’s previous record of $8.4 billion. “Americans are planning to spend more than ever as they gear up for Halloween,” said Matthew Shay the NRF President and CEO. Adding, “Retailers are helping customers celebrate in style with a huge selection of costumes, candy and decorations to cater to ghosts and goblins of all ages.” Consumers are expected to spend an average $86.13, up from last year’s $82.93, with 179 million Americans planning to take part in Halloween festivities, up from 171 million last year. Only 12.9 percent say their spending will be impacted by the economy, down from 14.1 percent last year, 2011 was the peak year the economy effect spending at 32.1 percent.

Halloween shoppers plan to spend:

  • 95 percent – $2.7 billion on candy
  • 72 percent – $2.7 billion on decorations
  • 69 percent – $3.4 billion on costumes
  • 37 percent – $410 million on greeting cards

How they plan to celebrate:

  • 71 percent-plan to hand out candy
  • 49 percent-plan to decorate their home or yard
  • 48 percent-plan to wear costumes
  • 46 percent-plan to carve a pumpkin
  • 35 percent-will throw or attend a party
  • 31 percent-will take their children trick-or-treating
  • 23 percent-will visit a haunted house
  • 16 percent-will dress pets in costumes

Top Costumes for Children:

  • 3.7 million-their favorite action character or superhero
  • 2.9 million-their favorite Batman character
  • 2.9 million-their favorite princess
  • 2.2 million-a cat, dog, monkey or other animal

48 percent of Adult will wear Costumes:

  • 5.8 million-plan to dress like a witch
  • 3.2 million-plan to dress their favorite Batman character
  • 3 million-plan to dress as an animal including cat, dog, or cow
  • 2.8 million-plan to dress as a pirate

Pets won’t be left out:

  • 10 percent-will dress their animal as a pumpkin
  • 7 percent-will dress their dog or cat as a hot dog
  • 4 percent-will dress their dog as a lion or pirate.

Top Ten Halloween Costumes for Children in Order:

  1. Action or Super Hero
  2. Batman character or their favorite Princess
  3. Animal-cat, dog, monkey, or other animal
  4. Spider-Man
  5. Star Wars character
  6. Witch
  7. Pirate or Marvel Super Hero excluding Spider-Man
  8. Disney Princess
  9. Ghost
  10. Wonder Woman

Top Ten Halloween Costumes for Adults in Order:

  1. Witch
  2. Batman Character including Batman, Catwoman, Harley Quinn
  3. Animal
  4. Pirate
  5. Marvel Super Hero including Spider-man, Captain America
  6. Vampire
  7. Zombie
  8. Star Wars character or DC Super Hero excluding Batman and Wonder Woman
  9. Slasher Movie Villain including Jason, Scream
  10. Wonder Woman

Top 10 Costumes for Pets

  1. Pumpkin
  2. Hot Dog
  3. Dog, Lion, or Pirate
  4. Bumble Bee
  5. Devil
  6. Batman Character
  7. Ghost
  8. Cat
  9. Witch
  10. Star Wars Character