The National Retail Federation has been conducting its annual Independence Day survey since 2003 to see how Americans will celebrate the July 4th holiday. This year Americans are expected to spend $7.1 billion on food for cookouts and picnics as they celebrate the Fourth of July this year, up from $6.8 billion in 2016, according to the annual survey. “With warmer, Americans should be in the mood to head outside to celebrate, whether it’s watching fireworks or firing up the BBQ,” NRF President and CEO Matthew Shay said. “Retailers will be well-stocked with everything from flags to burgers to help Americans prepare for their holiday activities.” The survey found that:

  • 88 percent of Americans surveyed plan to celebrate the Fourth of July
  • 66 percent plan on taking part in a cookout or picnic, spending an average of $73.42 person on just food items
  • 65 percent of consumers already own a U.S. flag
  • 53 percent will wear patriotic-themed apparel such as T-shirts, bathing suits or shoes
  • 44 percent of Americans will attend a firework show or community celebration
  • 40 percent own patriotic decorations
  • 28 percent plan on purchasing more patriotic items
  • 14 percent will watch a parade

The holiday weekend is also a popular time for travel, with 32.9 million Americans saying they will head out of town (13 percent of those celebrating), up from 31.1 million from last year. Only 18 percent say the price of gasoline will affect their plans, down from 21 percent last year and a record low since the survey began in 2004. The survey of 7,258 consumers was conducted June 5-13.